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I'VE ALWAYS TAKEN PEOPLE ON JOURNEYS

From a bicycle trip across 12 countries, where strangers voted on where I went next, to global advertising campaigns in London and Dublin, I’ve spent my life finding the story inside complexity and making it visible.

That instinct led me to Indi Dust, where I help organisations turn their most complex ideas into hand-drawn visuals that give whole rooms a shared language. Something people can see themselves in and carry forward.

My background spans global advertising, startups, government and the not-for-profit sector. But what I bring to every room isn’t a résumé. It’s a lifetime of dot-connecting, metaphor-finding, and that particular moment when a brief meets experience and something clicks.

I call it artistic intelligence. Not the probabilistic average. The edges. The questions that come from a lifetime of intuition that take you somewhere you couldn’t yet see.

I work in two ways: live visual storytelling at events, and strategic visuals that grow from one page into whole visual languages. The live events are how I love to meet people. The strategic work is where I love to stay.

I live and work on the NSW/QLD border, by the ocean, with my son, my partner, our dog Max, and a mural on the wall behind every client call.

LET'S BRING YOUR STORY TO LIFE

If you've got a strategy, event or an organisational story you'd love to make visible > I'd love to hear about it.

Drop me a message below and share some details about what you can see in your mind, and I'll get back to you as soon as I can. 

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Indi Dust acknowledges and draws inspiration from the Traditional Custodians and original storytellers of the land on which we create. Sovereignty was never ceded.

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New South Wales, Australia © 2025, Indi Dust

Main photo taken by Heidi Minchin.

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