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I'VE ALWAYS TAKEN PEOPLE ON JOURNEYS

From a bicycle trip across 12 countries, where strangers voted on where I went next, to global advertising campaigns in London and Dublin, I’ve spent my life finding the story inside complexity and making it visible.

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That instinct led me to Indi Dust, where I help organisations turn their most complex ideas into hand-drawn visuals that give whole rooms a shared language. Something people can see themselves in and carry forward.

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My background spans global advertising, startups, government and the not-for-profit sector. But what I bring to every room isn’t a résumé. It’s a lifetime of dot-connecting, metaphor-finding, and that particular moment when a brief meets experience and something clicks.

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I call it artistic intelligence. Not the probabilistic average. The edges. The questions that come from a lifetime of intuition that take you somewhere you couldn’t yet see.

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I work in two ways: live visual storytelling at events, and strategic visuals that grow from one page into whole visual languages. The live events are how I love to meet people. The strategic work is where I love to stay.

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I live and work on the NSW/QLD border, by the ocean, with my son, my partner, our dog Max, and a mural on the wall behind every client call.

LET'S BRING YOUR STORY TO LIFE

If you've got a strategy, event or an organisational story you'd love to make visible > I'd love to hear about it.

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Drop me a message below and share some details about what you can see in your mind, and I'll get back to you as soon as I can. 

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Indi Dust acknowledges and draws inspiration from the Traditional Custodians and original storytellers of the land on which we create. Sovereignty was never ceded.

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New South Wales, Australia © 2025, Indi Dust

Main photo taken by Heidi Minchin.

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