Visual storytelling for NFPs: It’s not just about the event, it’s about what lives on
- indi054
- Jun 6
- 2 min read
Updated: Jun 8
If you work in the not-for-profit or community sector, you know that an event is never just a one-day thing. The real value comes from what happens after – the connections made, the conversations sparked, and the momentum kept alive.
That’s where visual storytelling comes in.
Recently, I worked with Logan Zero to capture their community forum at the Kingston Butter Factory in real-time, and then refined it into a clear visual story that could be shared again and again.
Why this matters for NFPs
Events are expensive, complex, and full of passion. But all too often the amazing energy and insights get lost once people leave the room. Visual storytelling helps you:
Keep the conversation going: A big picture visual pulls together key ideas and makes it easy for people to revisit and reflect.
Boost engagement: People love visuals. They stop scrolling and really absorb what you’re saying.
Support advocacy: When your story is clear and compelling, it’s easier to rally support and inspire action.
Create reusable assets: That single visual becomes a powerful tool for reports, presentations, social media or wherever you need to communicate your impact.
How we did it with Logan Zero
I was there all day, live scribing keynotes, panels and workshops as they happened. The goal? Capture the insights, energy and collective experience of the forum in a way that made sense visually and emotionally.
The keynote, Dr Amanda Stafford spoke about the transformative impact of her hospital’s Pathway Program – a bold, practical approach to breaking the cycle of homelessness through healthcare. I captured her message live as she spoke. This snapshot has since been used in follow-up presentations and conversations, helping the story travel further.
The impact
Caitlin Lyons, the event organiser from Logan Zero shared this with me:
“Just wow! We’ve been able to utilise Indi’s incredible work to effectively communicate the impact of our forum. The feedback has been overwhelmingly positive.”
“People keep coming back to these visuals — they’re a key part of keeping the momentum alive after the event.”
The biggest win? Creating a visual story that doesn’t just capture the day, but carries the energy and purpose forward.
If you’re an NFP or community organisation ready to make your next event more than just a day, Let’s chat! I’ll show you how visual storytelling can turn your event’s energy into lasting impact.
